hotel QE2

February 23, 2008 at 1:26 pm (branding, the world, vision and entrepreneurship)

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The QE2 is retiring in Dubai. Come 2008 and it will be the property of Dubai World, a real estate development arm of the Government of Dubai. Cunard has sold her and the ship will soon become a luxury floating hotel, fully equipped with boutiques, bars, and a museum. It will be anchored to The Palm Jumeirah, an artificial island so big, it is apparently visible easily from outer space.
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From a financial perspective, I hear raising a hotel of the QE2’s specs would likely take 4 years and cost 4 times the $100 million it was acquired for. But more than that, the United Arab Emirates is a maritime nation – I think this will do wonders for the Dubai brand and significantly enhance tourism appeal. To think that the QE2 project is just one of the city’s many such avant-garde ventures off-late…
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I have to say I am impressed by the premium the government (yes, the government!) puts on original thought around here.
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2 Comments

  1. Eric Hundin said,

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Eric Hundin

  2. altconsens said,

    Thank you! And I look forward to hearing from you again, Eric.

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