singular
Much of course has been said on the topic of logos, but here are my two cents, nay phils.
There’s a logo for a ‘horseracing city’ in Dubai called Meydan. The logo is simple. It’s a sort of variegated blue background. On it, in a white and very legible font is: Meydan. A thoroughbred destination. That’s the English version. I saw a similar looking logo in Arabic the other day and knew instantaneously what it was for - even though I am thoroughly uninitiated when it comes to reading the script.
Compare this to tonnes of other logos around that try and do too much - fancy color schemes, an effort to communicate not just the company but it’s holding company as well, fonts that overwhelm, and taglines so verbose or rehashed that they repel. It’s often pretty unnecessary, largely ineffective and highly forgettable stuff…
So ditch the clutter and think Nike, Fedex, and Apple instead! I believe the message is simple.
