be heard!

May 16, 2009 at 11:54 am (communication, dubai, innovation, market research, random, social phenomena) (, )

Check out www.beheard.aeI saw a series of outdoor hoardings advertising it while driving along Beach Road this morning. I first had an idea for a website just like this about a year ago – but did nothing about it. :(

It’s such an excellent way to have your finger on the pulse of a region! People can post questions and answer them anonymously. The yes-no answers are available for all to see. You can look up results of overall respondents and also split by gender, age and ethnicity. I’m so excited to see this in effect. Not only is it a good idea, the site is well-designed.

Anyone aware of who the originators of this website are? There is no webmaster or contact information. I wouldn’t be surprised if it’s The National that’s behind it, but I could of course be wrong. I’d so like to know either way!

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