about me
Hello!
A little background: I was born and brought up in Bombay, India and then went on to spend several years in Austin, Texas getting a post-graduate degree. My area of study was persuasion studied through the lenses of Psychology and Marketing. I recently worked for a Consumer Insights firm in Los Angeles exploring a mix of qualitative and quantitative research, and am now back in Mumbai and Dubai, where much of my family resides.
Currently an account planner, I hope to build a career in brand strategy over the next few years. I often find myself thinking about the what, when, where, why, and how of creating my own brand. A few of my favourites are Method, BMW, Target, Starbucks, Dove, and Standard Chartered. I also feel passionately about the enterprise of engaging creativity and commitment (at a personal level) and fostering innovation (at the organizational level) in education as well as work.
When it comes to deconstructing culture, am given to digging deep. Perhaps a tad contrarily – and despite how PhD types are reputed to know too much about too little – the big picture is exceedingly important to me. I strongly believe that the typically stark divide between the quantitative and qualitative needs to be more blurred in order to analyse sociological and psychological issues more holistically. Along the same lines (pun sort of intended!), I have great hope that science and art will somehow come together more in this century.
Some people who I find very inspiring: Leonard Cohen, Claude Steele, Jane Goodall, Carl Sagan, Bruce Mau, Oscar Wilde, Ken Robinson, Richard Dawkins, Al Gore, Gordon Allport, Nick Drake, Abraham Maslow, J.K. Rowling, Daniel Dennett, Farida Khanum, Salman Rushdie, Santosh Desai, Noam Chomsky, Georgia O’Keefe, Sacha Baron Cohen.
I spend most of my free time listening to music – both Indian and Western, mostly folk with a touch of the classical. Cooking, reading, singing, blahgging (I also like inventing new words!), and spending time with family and friends are other things I enjoy. And I would some day (very soon!) like to be involved in public radio.
But for now, I hope you enjoy reading my thoughts. Please feel free to email me and leave comments even – and perhaps especially – if you disagree. Thank you for stopping by.
booksandwine said,
November 12, 2007 at 2:39 am
I love books and this one sounds intriguing, I’ll have to check it on my bookstore to see if it’s available.
Thanks!
Bharath said,
November 12, 2007 at 8:41 pm
Nice blahg..
JAY BHATTACHARJEE said,
January 27, 2008 at 12:08 pm
Thank you for your generous comments on my TOI article.
It would be nice to interact via E-Mail. My address is given above. An alternate address is : jbinvestcap@vsnl.com.
I look forward to hearing from you.
Best wishes,
Jay Bhattacharjee
_____________________________________________
bibomedia said,
February 27, 2008 at 11:19 am
Have a nice day !
Angus said,
April 10, 2008 at 12:56 am
Just wanted to send a shout-out to my ex Longhorn drinking bud. Miss you at the Crown and Anchor!
Looking forward to a new progressive leader in November and end to King George’s reign of terror!
Peace
Angus
Mayur said,
July 29, 2008 at 5:32 am
Hey umm.. whatever your name is.. hrm. Umm.. i like your blog and this page. I think making words is great too! Check out mine
http://www.urbandictionary.com/define.php?term=lunck. I think we share some common interests and I am going to be in Dubai this year too. Would be great to meetup for a coffee and co-write a blog article about dubai or something. ttfn.
Mrinal said,
July 30, 2008 at 3:22 pm
Terrific way of writing and absolutely clear thoughts put in apt words!
Loved reading it.
Antar Deo said,
September 1, 2008 at 3:52 pm
You are a very interesting writer. Glad I stumbled by and will be back.
Jon Shore said,
September 1, 2008 at 7:54 pm
I read through all of your posts and find your thinking to be very unique. Your writing is excellent too. The grammar is impeccable and you have an honest quality that is hard to find. I read in your About Me section how diverse your background is. You’ve lived all over (I’m in NYC by the way) and have a much-needed holistic perspective. I’m glad that some academics choose to bring their intelligence to the applied world. Hello and welcome! I would like to take this offline and will email you soon. Hope to hear from you and that you keep writing, ahem, blahging.
altconsens said,
September 1, 2008 at 8:09 pm
Thank you! I am so glad you guys have read some of what I have to share and taken the time and effort to respond. Your feedback is heartening, thanks again.
Mirage said,
September 8, 2008 at 9:02 pm
I am loving this blog – it’s totally awesome – it’s evolved into something thought-provoking, educational as well as entertaining.
Now, I definitely regret not having taken up Deepa’s book deal!
altconsens said,
September 9, 2008 at 12:05 am
Thanks, and you know, it’s never too late, Mirage! Truly. So glad to hear you say it all the same.