great PSA
Public service advertising can be so amazing. Check this one from Television Espanola out, it’s totally precious.
Translation: If your best friend doesn’t want to stay with you anymore, maybe you are watching too much TV.
If an NBC had released this ad instead of a TVE, it would have fit the “corporate responsibility” bill perfectly!
making it work
Back to work culture like I said I would.
I think one of the most important qualities to engage in the work place is flatness. By that I mean – a strong check on hierarchical behavior. Everyone has contributions to make and worrying about what the boss might say/think/feel is the best way to bring about clamming up of employees, or even worse – them expressing thoughts they believe will be favored by those “in power.” This creates a space where people are motivated by fear, leads to a fake consensus, and culminates in a non-progressive environment. What we need are work cultures in which people are intrinsically motivated. Every job is a self-portrait of the person who does it. Autograph your work with excellence. Sucking up is not conducive to this kind of sentiment.
A facet related to the first is this: companies must be very careful to inculcate an atmosphere that is not idea-killing. The role of two-way communication needs to be deeply underscored. It’s easy to be dismissive of thoughts that are not articulate enough or stated confidently enough or are perhaps slightly tangential to the topic at hand. But true respect is always due to input offered – so value all that is said, dig a bit deeper to get at the essence, certainly don’t discount anyone. Someone once said: The paradox of innovation is this: CEOs often complain about lack of innovation, while employees often say that leaders are hostile to new ideas.
The next thing I can think of is affirmation of who employees are – in a holistic sense. It is not often that people feel known/understood where they work. (There is plenty of research in organizational psychology showing that verifying people’s sense of self is greatly useful.) So, for example, let’s say you have an engineer who can paint, let it be known. Perhaps a showcasing of employee’s talents outside of their job descriptions is worthwhile. People are unique and should be seen as such; cliques should be avoided at all cost. A related aspect is of giving people autonomy. Don’t tell people how to do things, tell them what needs to be done, and then let them surprise you with the results.
An openness to change is vital. A great quote speaking to it: To survive in the future, every organization must be prepared to abandon everything it does. The world is engulfed in a revolution, on a social and psychological level, and this must reflect at the organizational level as well. I’m obviously not saying the focus should be on abandoning everything, but that there should be a readiness to doing so, if need be.
Money is an unavoidable but surprising variable in creating a good work culture. Another neat quote that talks to the point: There is no contest between the company that buys the grudging compliance of its workforce and the company that enjoys the enterprising participation of its employees. You could pay people a ton of money and not have their faithfulness. (Employee turnover rates are not as muted by high salaries as one might like to think.) Or you could value an employee tremendously and have his loyalty forever, even if you couldn’t pay him the best that is out there.
Management must develop a clear ideology and let it be implemented by all – from the guy who wheels the coffee and croissants in to the conference room to the one who heads the table. It is more than vital! A powerful quote that I believe gets at it most thoroughly: A visionary company creates a total environment that envelops employees, bombarding them with signals so consistent and mutually reinforcing that it’s virtually impossible to misunderstand the company’s ideologies and ambitions. This ties in inextricably with giving meaning to the work employees do. A vision is exceedingly important.
Finally, a thoughtful and honest Corporate Responsibility policy is imperative today. When institutionalized right, it can cover almost all of the points touched upon above – and more! The idea of Corporate Responsibility is NOT anti-profit, as many like to believe; it is just a more long-term orientation than the short-term one to which we are accustomed. Ultimately, CR is about nothing but profit, actually. I will write about it some more in another post.