end of an affair?
I’m a devout CK One girl. It’s the only fragrance that I simply cannot do without. Sure, there’s been a fling here and a flirtation there, but my relationship with CK One has lasted many years. I made an exception for CK in2u (For Her) recently – although I quickly realized it comes nowhere close to my one true (unisex!) love.
I’m in advertising and so it’s often tough for me to be seduced by brands – I work on the strategies that underlie them after all. But CK One is one of those rare brands that I’m intertwined with somehow. I love much of the advertising as well. In a sense, the brand – like a strong brand should be – is a part of me. So when I see the “limited edition” bottles Calvin Klein puts out once in a while, it makes me a bit sad. And less loyal.

The CK One Summer and CK in2u Pop lines look awful. So much so, I honestly don’t care about how it smells. Why CK would dilute/taint their brand this way, I’ve no idea. These colors are unacceptably garish; give me the classic, clean, minimalist feel of CK any day. No CKitsch please!
If their strategy is to seasonally expand the consumer base (with younger folks?), then CK should consider whether it’s putting (older!) loyalists at risk of switching. Shouldn’t brand aficionados be tripping all over themselves to acquire a limited edition? Maybe they’re taking the brand from somewhat niche to totally pop…
Or maybe, just maybe, I need to find another with which to move on! Ah but I might have to stick it out with the One for a bit. I think I’m still in love. =)
making it work
Back to work culture like I said I would.
I think one of the most important qualities to engage in the work place is flatness. By that I mean – a strong check on hierarchical behavior. Everyone has contributions to make and worrying about what the boss might say/think/feel is the best way to bring about clamming up of employees, or even worse – them expressing thoughts they believe will be favored by those “in power.” This creates a space where people are motivated by fear, leads to a fake consensus, and culminates in a non-progressive environment. What we need are work cultures in which people are intrinsically motivated. Every job is a self-portrait of the person who does it. Autograph your work with excellence. Sucking up is not conducive to this kind of sentiment.
A facet related to the first is this: companies must be very careful to inculcate an atmosphere that is not idea-killing. The role of two-way communication needs to be deeply underscored. It’s easy to be dismissive of thoughts that are not articulate enough or stated confidently enough or are perhaps slightly tangential to the topic at hand. But true respect is always due to input offered – so value all that is said, dig a bit deeper to get at the essence, certainly don’t discount anyone. Someone once said: The paradox of innovation is this: CEOs often complain about lack of innovation, while employees often say that leaders are hostile to new ideas.
The next thing I can think of is affirmation of who employees are – in a holistic sense. It is not often that people feel known/understood where they work. (There is plenty of research in organizational psychology showing that verifying people’s sense of self is greatly useful.) So, for example, let’s say you have an engineer who can paint, let it be known. Perhaps a showcasing of employee’s talents outside of their job descriptions is worthwhile. People are unique and should be seen as such; cliques should be avoided at all cost. A related aspect is of giving people autonomy. Don’t tell people how to do things, tell them what needs to be done, and then let them surprise you with the results.
An openness to change is vital. A great quote speaking to it: To survive in the future, every organization must be prepared to abandon everything it does. The world is engulfed in a revolution, on a social and psychological level, and this must reflect at the organizational level as well. I’m obviously not saying the focus should be on abandoning everything, but that there should be a readiness to doing so, if need be.
Money is an unavoidable but surprising variable in creating a good work culture. Another neat quote that talks to the point: There is no contest between the company that buys the grudging compliance of its workforce and the company that enjoys the enterprising participation of its employees. You could pay people a ton of money and not have their faithfulness. (Employee turnover rates are not as muted by high salaries as one might like to think.) Or you could value an employee tremendously and have his loyalty forever, even if you couldn’t pay him the best that is out there.
Management must develop a clear ideology and let it be implemented by all – from the guy who wheels the coffee and croissants in to the conference room to the one who heads the table. It is more than vital! A powerful quote that I believe gets at it most thoroughly: A visionary company creates a total environment that envelops employees, bombarding them with signals so consistent and mutually reinforcing that it’s virtually impossible to misunderstand the company’s ideologies and ambitions. This ties in inextricably with giving meaning to the work employees do. A vision is exceedingly important.
Finally, a thoughtful and honest Corporate Responsibility policy is imperative today. When institutionalized right, it can cover almost all of the points touched upon above – and more! The idea of Corporate Responsibility is NOT anti-profit, as many like to believe; it is just a more long-term orientation than the short-term one to which we are accustomed. Ultimately, CR is about nothing but profit, actually. I will write about it some more in another post.
deck the wall
I have a friend, a highly talented art director, who’s created an amazing series of Dubai cityscapes. It’s not glamor-and-glitz but down-to-earth and often gritty stuff that he captures. Most of it is done on used, flattened cardboard boxes, although he does have a fruit paper-tray or two in the mix! Click on each for a closer look at these two pieces of his art, now happily mine. He has more, so if you like what you see, let me know and I will gladly get you in touch with Fabo.
in a spin

A skyscraper, of which each floor will rotate on a whim, will apparently be built in Dubai by 2010. If you are cringing based on what I thought at first blush, then breathe easy – the movement will supposedly be powered entirely naturally and the building’s carbon footprint should consequently be in check. Check out a video of how the twirling tower is slated to look here.
how to regrow a finger
Apparently, there’s some sort of “pixie dust” created by Dr. Stephen Badylak (University of Pittsburgh) that can help regenerate tissue. An Ohio man accidentally lost a sizeable bit of a finger, then brushed the “extracellular matrix” (the scientific name) on, and it grew back in 4 months.
The regrown finger tip (nail and all) is not just cosmetic but entirely functional. The substance seemingly prevents scar tissue from forming and is processed from the lining of a pig’s bladder in a lab. If you are thinking how naive or nuts I am, then read (and watch) it on today’s BBC news. I’m in utter disbelief myself!
cheap cheep

The Tata Nano is undoubtedly the world’s cheapest car, but consider the context in which it is embedded. The Chevy Aveo (~$11,000) is less than 1/4th of the US per capita income. Granted that India’s middle class is growing fast, but the Nano (~$2500) is priced at more than 3X India’s per capita income!
Now that says something.
And its a fact those that levy accusations at Ratan Tata – for furthur choking up India’s roads with bizarrely affordable cars – should consider. When you add to it the fact that European safety and emission standards are met by the Nano, then outright naysayers begin to look just a little silly.
V for viral
It’s neat how certain internet gimmicks have been wildly successful in transcending language barriers and publicising brands across the globe. Not always elegant perhaps but often powerful! You’ll see what I mean, if you enter your first and last name in the two boxes on top, and then hit the ‘visualiser’ bar on this link.
fun fun
google trends
Don’t know how long the Google Trends Lab has been around, but it’s lots and lots of fun.




